And third, through a more diffuse "halo effect," whereby its good deeds earn it greater consideration from consumers and others.
第三,通过更为分散的"光环效应",即该公司所做的善举使其获得更多消费者和其他人的关注。
It argues that since prosecutors do not consume a company's products as part of their investigations, they could be influenced only by the halo effect.
该研究认为,由于检察官在调查过程中并不消费公司的产品,因此他们可能只受到光环效应的影响。
Nor does it reveal how much companies are banking on the halo effect, rather than the other possible benefits, when they decide their do-gooding policies.
它也没有揭示当企业决定其行善政策时,究竟有多少公司是依赖光环效应,而不是其他可能的好处。
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