Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending e-mail alerts about products and sales to customers registered with its Web site.
对产品充满热情的消费者可能会通过主动向朋友推荐产品来创造'赢得的'媒体，而企业则可以通过向在其网站上注册的客户发送电子邮件，告知产品和促销信息，来利用'自有'媒体。
Paid and owned media are controlled by marketers promoting their own products.
付费媒体和自有媒体由推广自己产品的营销人员所控制。
But in some cases, one marketer's owned media become another marketer's paid media - for instance, when an e-commerce retailer sells ad space on its Web site.
但在某些情况下，一个营销人员的自有媒体会变成另一个营销人员的付费媒体——例如，当一家电子商务零售商在其网站上出售广告位时。
We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.
我们将这种被出售的媒体定义为自有媒体，其流量如此强大，以至于其他组织会在该环境中放置自己的内容或电子商务引擎。
Popularity of owned media.
自有媒体的流行。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。