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Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

例如，丰田汽车公司今年早些时候通过相对迅速且组织良好的社交媒体回应活动，缓解了部分召回危机带来的损害，其中包括在 Twitter 和社交新闻网站 Digg 等平台上直接与消费者互动的努力。