The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the "two-step flow of communication": Information flows from the media to the influentials and from them to everyone else.
所谓影响者的重要性源自一种听起来合理但大多未经验证的理论，称为"传播的两步流程"：信息从媒体流向影响者，再由他们流向其他人。
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受了这种两步流程理论，因为它表明，只要他们能找到并影响这些影响者，这些人就会为他们完成大部分工作。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。