Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受了这种两步流程理论，因为它表明，只要他们能找到并影响这些影响者，这些人就会为他们完成大部分工作。
Paid and owned media are controlled by marketers promoting their own products.
付费媒体和自有媒体由推广自己产品的营销人员所控制。
For earned media, such marketers act as the initiator for users' responses.
对于 earned media（ earned media 指通过用户自发产生的内容或口碑传播的媒体），这些营销人员则充当用户回应的发起者。
Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.
除了产生收入外，其他营销人员的存在还使网站显得更加客观，为企业提供了了解其他公司营销吸引力的宝贵机会，还可能帮助所有相关公司扩大用户流量。
The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.
为营销人员提供更多（且更多样化）传播选择的戏剧性技术变革，同时也增加了热情消费者以更快、更明显、更具破坏性的方式表达意见的风险。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。