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There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits,” said dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine.

伦敦卫生与热带医学院卫生中心的主任 Curtis 博士说："存在一些根本性的公共卫生问题，比如不养成用肥皂洗手的习惯而只是脏手，这些问题仍然是杀手，仅仅因为我们无法找到改变人们习惯的方法。"

The companies that dr. Curtis turned to – Procter & Gamble, Colgate- Palmolive and Unilever – had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.

Curtis 博士所求助的公司——宝洁公司、高露洁-棕榄公司和联合利华公司——已经投入了数亿资金，寻找消费者生活中细微的提示，企业可以利用这些提示来引入新的日常习惯。

Through experiments and observation, social scientists like dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising.

通过实验和观察，像伯宁博士这样的社会科学家了解到，通过无情的广告将某些行为与习惯性提示联系起来，具有强大的影响力。

But Dr Uri Simonsohn speculated that an inability to consider the big 3 was leading decision-makers to be biased by the daily samples of information they were working with.

但乌里·西蒙索恩博士推测，无法考虑大3正在导致决策者受到他们所处理的每日信息样本的偏见影响。

In theory, the 9 of an applicant should not depend on the few others 10 randomly for interview during the same day, but Dr Simonsohn suspected the truth was 11 .

理论上，申请人的 9不应该取决于当天随机安排的少数几位 10，但西蒙索恩博士怀疑事实是 11。