Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending e-mail alerts about products and sales to customers registered with its Web site.
对产品充满热情的消费者可能会通过主动向朋友推荐产品来创造'赢得的'媒体，而企业则可以通过向在其网站上注册的客户发送电子邮件，告知产品和促销信息，来利用'自有'媒体。
For earned media, such marketers act as the initiator for users' responses.
对于 earned media（ earned media 指通过用户自发产生的内容或口碑传播的媒体），这些营销人员则充当用户回应的发起者。
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
此类被劫持的媒体与 earned media 相反：一项资产或活动成为消费者、其他利益相关者或活动人士的“人质”，他们会对品牌或产品提出负面指控。
Conflict between hijacked and earned media.
被劫持媒体与自有媒体之间的冲突。
Even the very phrase "jobseeker's allowance" is about redefining the unemployed as a "jobseeker" who had no fundamental right to a benefit he or she has earned through making national insurance contributions.
甚至‘求职者津贴’这个说法本身，也是在重新定义失业者为‘求职者’，而他们并没有基于通过缴纳国民保险费所获得的任何基本权利。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。