Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending e-mail alerts about products and sales to customers registered with its Web site.
对产品充满热情的消费者可能会通过主动向朋友推荐产品来创造'赢得的'媒体，而企业则可以通过向在其网站上注册的客户发送电子邮件，告知产品和促销信息，来利用'自有'媒体。
But in some cases, one marketer's owned media become another marketer's paid media - for instance, when an e-commerce retailer sells ad space on its Web site.
但在某些情况下，一个营销人员的自有媒体会变成另一个营销人员的付费媒体——例如，当一家电子商务零售商在其网站上出售广告位时。
Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies' marketing, and may help expand user traffic for all companies concerned.
除了产生收入外，其他营销人员的存在还使网站显得更加客观，为企业提供了了解其他公司营销吸引力的宝贵机会，还可能帮助所有相关公司扩大用户流量。
Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
例如，丰田汽车公司今年早些时候通过相对迅速且组织良好的社交媒体回应活动，缓解了部分召回危机带来的损害，其中包括在 Twitter 和社交新闻网站 Digg 等平台上直接与消费者互动的努力。
The TMT site was chosen to minimize the telescope's visibility around the island and to avoid archaeological and environmental impact.
TMT（三十米望远镜）的选址是为了尽量减少望远镜在岛上的可见性，并避免对考古和环境造成影响。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。