habits //

Over the past decade, many companies had perfected the art of creating automatic behaviors – habits – among consumers.

在过去十年中，许多公司已经精通了在消费者中培养自动行为——习惯——的艺术。

These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.

这些习惯帮助公司在顾客几乎不假思索地吃零食或擦拭台面时赚取了数十亿美元，而这些行为通常是对精心设计的一系列日常提示的反应。

There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits,” said dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine.

伦敦卫生与热带医学院卫生中心的主任 Curtis 博士说："存在一些根本性的公共卫生问题，比如不养成用肥皂洗手的习惯而只是脏手，这些问题仍然是杀手，仅仅因为我们无法找到改变人们习惯的方法。"

– chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins – are results of manufactured habits.

——口香糖、皮肤保湿剂、消毒湿巾、空气清新剂、净水器、健康零食、牙齿美白产品、织物柔软剂、维生素——都是制造出来的习惯的产物。

Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.

创造积极的习惯是改善消费者生活的重要部分，也是使新产品具有商业可行性的关键。