The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the "two-step flow of communication": Information flows from the media to the influentials and from them to everyone else.
所谓影响者的重要性源自一种听起来合理但大多未经验证的理论，称为"传播的两步流程"：信息从媒体流向影响者，再由他们流向其他人。
The researchers' argument stems from a simple observation about social influence: With the exception of a few celebrities like Oprah Winfrey - whose outsize presence is primarily a function of media, not interpersonal, influence - even the most influential members of a population simply don't interact with that many others.
研究人员的论点源于对社会影响的一个简单观察：除了像奥普拉·温弗瑞这样少数几位其巨大影响力主要源于媒体而非人际影响的名人外，人群中最有影响力的人实际上并不与太多其他人互动。
interpersonal links can be enhanced through the media.
人际联系可以通过媒体得到增强。
most celebrities enjoy wide media attention.
大多数名人享有广泛的媒体关注。
While traditional "paid" media - such as television commercials and print advertisements - still play a major role, companies today can exploit many alternative forms of media.
虽然传统的'付费'媒体，如电视广告和印刷广告，仍然发挥着重要作用，但如今企业可以利用许多替代形式的媒体。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。