Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
此类被劫持的媒体与 earned media 相反：一项资产或活动成为消费者、其他利益相关者或活动人士的“人质”，他们会对品牌或产品提出负面指控。
Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
例如，丰田汽车公司今年早些时候通过相对迅速且组织良好的社交媒体回应活动，缓解了部分召回危机带来的损害，其中包括在 Twitter 和社交新闻网站 Digg 等平台上直接与消费者互动的努力。
pleads one billboard campaign aimed at reducing smoking among teenagers - teenagers, who desire nothing more than fitting in.
呼吁减少青少年吸烟的广告牌宣传活动——青少年最渴望的莫过于融入群体。
Michelle Obama has launched a high-visibility campaign 20 childhood obesity, even claiming that it represents our greatest national security threat.
米歇尔·奥巴马发起了一场针对儿童肥胖的高曝光度活动，甚至声称这代表我们最大的国家安全威胁。
Its Campaign to Protect Rural England struck terror into many local Conservative parties.
其保护英格兰乡村的运动使许多地方保守党派感到恐慌。
例句取自历年考研英语真题，翻译为机器生成，仅供学习参考。