Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受了这种两步流程理论,因为它表明,只要他们能找到并影响这些影响者,这些人就会为他们完成大部分工作。
In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention.
在许多这样的案例中,粗略地寻找原因会发现,总有一些小群体在其他人注意到之前就已经在穿、推广或发展这些东西了。
Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.
这种轶事证据与这样一个观点非常吻合:只有某些特殊的人才能引领潮流。
For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential.
然而,要使社会流行现象发生,每个受到影响的人随后都必须去影响他们自己的熟人,而这些熟人又必须进一步影响他们自己的熟人,依此类推;而究竟有多少其他人关注这些受影响的人,与最初的影响力者关系不大。
If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won't propagate very far or affect many people.
例如,如果距离最初的影响力者仅隔两层关系的人表现出抵抗,那么这种变化的连锁反应就不会传播得很远,也不会影响到很多人。
例句取自历年考研英语真题,翻译为机器生成,仅供学习参考。